App development

How we work: idea to App Store

Seven steps. You always know which one we're in, what it costs, and what it produces. Each stage gives you something concrete to look at or use.

• Scope. A first call to pin down what the app does: core flows, who uses it, whether it needs accounts, payments, or a backend, and which platforms matter. You leave with a real indicative range.
• Shape. The idea becomes a screen-by-screen plan and a clear data model: what the app shows, stores, and talks to. A vague brief becomes a fixed, costable scope.
• Design. A branded interface drawn around your flows, not a template. Small screen and touch first, with loading, empty, and error states handled.
• Build. App and backend in parallel, with one codebase serving both stores. You see working builds early and often, on a real device.
• Native polish. Push notifications, splash and icons, offline behaviour, and the platform conventions iOS and Android each expect. The step a thin wrapper skips, and the one Apple's review catches.
• Ship. Store accounts, code signing, privacy declarations, screenshots, and submission to both stores. Through our Apple Developer organisation enrollment, your app is published under your company, and we handle the review back-and-forth.
• Maintain. iOS and Android ship breaking OS updates every year. We keep the app healthy with patches and small improvements on a plan agreed up front.

What you get

The whole product, not just a frontend. Depending on scope, that usually includes:

• A native-feel iOS app and Android app from one codebase: the same features in both stores, without building everything twice.
• The backend behind it: accounts, authentication, a database, an API, and any admin view, running serverless in the cloud so it costs near nothing at small scale.
• The integrations your product needs, wired and tested: payments (Stripe), push notifications, maps, analytics, third-party APIs.
• Store submission end to end: developer accounts, signing, privacy and data declarations, screenshots, and review, published under Klura's Apple Developer organisation identity.
• Full ownership: the code and the repository are yours, and one named senior person knows the whole system and is accountable for it.
• A maintenance arrangement so the app survives next year's OS releases, agreed openly rather than billed as a surprise.

If your idea is really web-first (a dashboard, a portal, an internal tool) we'll say so. We scope for what the product needs, on a fixed, fair scope.

How we build, and why: native feel without building it twice

The biggest avoidable cost in app development is building the same app twice. Building separately for iOS and Android means two builds, two sets of bugs, two of everything to maintain. That costs roughly 40–80% more than cross-platform for the same scope.

Klura builds cross-platform from one React codebase. You write it once and ship to the App Store and Google Play, and it still has full device access (camera, push notifications, secure storage, biometrics), so it feels like a real app while you pay closer to one app than two.

Behind the app sits a modern, fast backend with a managed database, running serverless in the cloud. It scales with usage and costs close to nothing at low traffic, which keeps build and running costs down. The code is yours.

The trade-off: a narrow set of products (heavy real-time graphics, frame-perfect games, deep platform-specific hardware work) needs a true native build, and we'll say so when yours is one. For most apps it isn't, and building twice means paying twice for the same product.

Pricing orientation

No fixed price list, because a real number depends on your scope. Up front you get an indicative range, and a fixed proposal once the scope is clear. There's no agency overhead, no account-management layer, no markup, and no junior billed as senior, so you pay a fair fixed price for the work itself. You also talk straight to the person who builds your app, not a salesperson.

A focused MVP (a handful of screens, login, one core feature, a light backend, shipped to both stores from one codebase) sits near the low end of the market, around 75 000 kr; a multi-role app with payments and heavier integrations moves up from there. For current, dated 2026 market bands for an MVP, a standard app, and a complex build, plus running costs after launch, see our cost guide.

The line founders most often miss: store accounts and maintenance. The Apple Developer Program is about 99 USD a year (the same for an organisation, which is how Klura is enrolled), Google Play is a one-time ~25 USD, and an app realistically needs roughly 15–20% of its build cost a year to stay healthy as iOS and Android ship their annual breaking updates. We name these up front, so the budget you sign off on is the real one.

FAQ